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What is SEO and How Does it benefit your Business?


You might have heard SEO is one of the important digital marketing techniques for brand building. It has something to do with the search engines, But what exactly is SEO? Don’t worry we’ve got you covered.

SEO stands for Search Engine Optimization and good SEO helps increase visibility online. SEO basically improves your website visibility, the more people see your website, the more your online traffic increases and it leads to increased chances of consuming the products or services you offer. There are only 10 search results shown on the 1st page of Google search results and those are the ones that get most of the attention, this is where SEO comes in. SEO helps to rank in the top 10 search results of google and ultimately to the 1st position.

Most of the users do not even go to the second page i.e after the 10 searches appear they don’t bother to look at the rest.

Important SEO Factors:

It is often said to focus more on quality than quantity but SEO has everything to do with quantity and quality as well. The better your website is optimized on the front and the back end, the more search engines will increase your search rankings.

There are several factors that after combination provide data-driven results, such as:

● Keyword analysis- Keywords are the face of your business, of what product or service you are providing. The keywords need to be added everywhere on your website, social media, and SEO content. Customers will use certain words or phrases to search for a product or service, you can increase your visibility by providing the answers to their searches by utilizing the appropriate keywords.

● Backlink building- Link back to other credible, high-quality websites and it leads to improved credibility as you cite sources that are relevant to your business. It should be done strategically so that your content remains unique and not lost in the sea of other sources.

● Content creation- Content is the king. It allows you to communicate with the audience and helps you build authority, trust, and engagement using the right keywords in it.

Benefits of SEO for Your Business:

  • More than 70% of users are likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). With SEO you gain the advantage of appearing in one of the top positions.

  • With good SEO practices, you improve the user experience and usability of your website.

  • Beat all the competition with SEO. When many websites are selling the same thing, the search-engine-optimized website always has the chance to get more customers and make more sales.

  • Contact Akaal WebSoft Pvt. Ltd, and emerging and leading SEO & Digital Marketing Company.

  • Having a strong SEO team for your website is important for digital marketing. To know more about why SEO is important for business or about SEO in general, reach out to us today!


SEO is important for the smooth running of a website as it benefits an increase in organic traffic. It also provides a common framework (checklists) to use before publishing content on the site for websites having more than one author.

Users are more likely to trust search engines and the top positions for the keywords they are searching.

Give us a call at +91 8872233234 or visit our website at www.akaalwebsoft.com


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